Metavivor Send's Letter to Kohl's President
Kohl's used the Metavivor Pink elephant in the room for their Pink Clothing campaign benefiting low stage cancer. See both ads side by side above. Metavivor(ad on the left) is a grass roots movement trying to bring awareness to late stage breast cancer which is uncurable and often ignored. We use the pink elephant to represent the way we feel as people living with this uncurable stage of breast cancer that only receives 3% of the money raised by pink ribbon product sales and walk/run funds, and accounts for 100% of the deaths from breast cancer.
How frustrating -- it's a very well-written letter, what a shame if Kohl's does not respond by either pulling the ad or acknowledging the full spectrum of breast cancer.
ReplyDeleteKohl's response.. or lack there of...http://www.metavivor.org/blog/kohls-unwilling-to-do-the-right-thing/
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