About Me

My Photo
Initially diagnosed June 4, 2009 Invasive Ductal Carcinoma Stage II,Grade II tumor size: 2-3 cm node positive ER/PR postive HER2 Neu - negative Current Diagnosis: Metastatic Invasive Ductal Carcinoma Grade 3 Mets: Scalp/skin, Liver, Spine, Bone ER/PR + HER2/NEU -

Search This Blog

Tuesday, February 25, 2014

Metavivor Send's Letter to Kohl's President

Kohl's used the Metavivor Pink elephant in the room for their Pink Clothing campaign benefiting low stage cancer.  See both ads side by side above.  Metavivor(ad on the left) is a grass roots movement trying to bring awareness to late stage breast cancer which is uncurable and often ignored. We use the pink elephant to represent the way we feel as people living with this uncurable stage of breast cancer that only receives 3% of the money raised by pink ribbon product sales and walk/run funds, and accounts for 100% of the deaths from breast cancer. 
Read Metavivors Letter to Kohls Here


  1. How frustrating -- it's a very well-written letter, what a shame if Kohl's does not respond by either pulling the ad or acknowledging the full spectrum of breast cancer.

  2. Kohl's response.. or lack there of...http://www.metavivor.org/blog/kohls-unwilling-to-do-the-right-thing/


Blog Archive

Disqus for Aymz Blog